Fero is an innovative New Zealand company offering integrated wire technology solutions, component supply & production solutions for manufacturers in the tech sector.
FERO was born out of two companies, TradeTech established in 1987, and Wire Solutions formed in 2002. Fero was the group name created to bring together TradeTech and Wire Solutions. Since that time TradeTech has been sold and now Fero focuses solely on providing manufacturing solutions for the tech sector.
WHAT’S IN A NAME
The name Fero is derived from the Latin phrase “In Caelum Fero” which, loosely translated, means “a person who leaves a lasting impression when others meet them for the first time.” It can also mean, “using a hammer and a chisel to make a mark in metal”. We’ve taken these definitions and with a bit of poetic license come up with our company motto…
In Caelum Fero – we make our mark.
MEET THE TEAM
Fero is a family run business located in Mt Wellington, a thriving industrial area in South Auckland. We employ 60+ staff operating out of a factory of 4,800 sq m. As well as stocking a range of components and cables we specialise in contract manufacturing, assembly and processing of wire related products.
OUR KEY PEOPLE
THE ACCOUNT MANAGEMENT TEAM
Mike Playle – Product Development
Electronics, Logistics, Service Parts Logistics, International Trading, Sales
Bob Jones – Sales Account Manager
Account Management/Relationship, New Business Development, Wire Solutions.