Fero is an innovative company offering integrated wire technology solutions, wiring looms, component supply, sub assembly and production solutions for manufacturers throughout the World.
FERO offers customers a unique blend of wiring loom and sub assembly solutions delivered out of its bases in Auckland and Samoa. With a team of 150 skilled assemblers and engineers, we’re well placed to deliver on-time, on-budget and at a consistent high quality. Trusted by multi-national customers across a broad range of industries, Fero consistently scores high praise for our partnership approach and ability to upscale as clients needs grow.
Fero is a family run business in which all the key stakeholders take an active hands-on role within the day-to-day running of the company. Not afraid to invest heavily in our teams, we purchased a sub assembly plant in Samoa just over two years ago, realising that this would enable us to deliver high quality assembly at a lower cost than China and Europe.
What’s in a name?
The name Fero is derived from the Latin phrase “In Caelum Fero” which, loosely translated, means “a person who leaves a lasting impression when others meet them for the first time.” It can also mean, “using a hammer and a chisel to make a mark in metal”. We’ve taken these definitions and with a bit of poetic license come up with our company motto…
In Caelum Fero – we make our mark.
MEET OUR LEADERSHIP TEAMWe are a family run business based in Auckland, New Zealand and Apia, Samoa. With over 150 staff, we are well placed to service the assembly and wiring loom needs of a broad range of industries.
OUR KEY PEOPLE
THE CUSTOMER ACCOUNT MANAGEMENT TEAM
Mike Playle – Product Development
Electronics, Logistics, Service Parts Logistics, International Trading, Sales
Bob Jones – Sales Account Manager
Account Management/Relationship, New Business Development, Wire Solutions.