Believing in Hi Tech Manufacturing.

Sam Fulton

September 22, 2014

Believing in Hi Tech Manufacturing.

Making NZ attractive to the best global talentI was recently going through old emails and came across a video of the late Sir Paul Callaghan speaking about what we can do to grow a better NZ for future generations, and what common myths there are out there that are holding us back from this. I watched it again, twice!

I felt that, even though this is about 3 years old, it is still very relevant to us today and even more so after such a tumultuous election. With all the hype and distraction from people more focused on trying to propound conspiracy theory and their own agendas, than what is working for NZ and what needs working on, we missed a lot of rhetoric about what we need to do to make a better NZ. Hopefully the ‘cusp of something great’ that John Key describes will have a lot to do with the development of niche technology manufacturing, of which NZ is so good at and which is so good for NZ, and the retention of good talent to our shores.

With all that we hear from the media these days on the importance of different industry sectors to our economy, it is very important that we understand the contribution that hi- tech manufacturing makes to the economy and the huge potential there is in this sector.

“Manufacturing is our biggest industry and probably the only one that can be grown sustainably and significantly.”

We are a country of innovators, inventors and entrepreneurs. We punch well above our weight on a world scale in all that we do. Hi Tech Manufacturing fits the New Zealand culture, it is what we have always been good at and what will drive our economy forward, making this the place that everyone wants to live in.

Attracting talent to New Zealand must be a focus of our industry. The flow of talent off shore has been stemmed but we must keep attracting more. If New Zealand’s mission statement is ‘to be a place that talent wants to live’ then the manufacturing sector must lead this.

attracting talent to NZAt Fero, we are always looking to attract talent. We know that we are only as good as our team. In the last 18 months we have gone through significant growth and as we grow our team to meet this demand, we are always asking how do we get the most talented people on board?
Recently we have relaunched our website and have put our core beliefs out there for all to see. More than just a mission statement, our core beliefs are why we get out of bed in the morning, what makes us feel that we are working towards a higher purpose than just producing high quality, cost effective wiring technology solutions. We feel we are here because ‘ we believe that sustainable local manufacture should thrive and NZ manufacturers should be leaders on the world stage’

A lot of the top technology manufacturers in NZ are customers of Fero. We want more, and to do that we have to work with our customers to help get them there. We need to attract talent to our company so that we can deliver the service and products that our customers need to be ‘leaders on the world stage’.

We know this is going to create a better New Zealand, which is great because this is where we live and play.
We know this is going to create a more prosperous New Zealand. More jobs is not enough, we need better jobs, and Hi Tech Manufacturing provides this

Callaghan lays down a challenge to us: To be leaders in growing New Zealand and making it a better place to live, more sustainably. Hi Tech Manufacturing has the ability to lead NZ and contribute above all others in making New Zealand the place where we all want to live.

Watch the video

Mike Playle

August 26, 2014

Collaborative Manufacturing


Fero has its roots in OEM component supply and Wire Harness manufacturing and today can provide a complete collaborative design and manufacturing service from Concept to completion.


How we do itBLog_Thinking

Fero values intellectual capital and has a history of successful collaboration with other manufacturers and designers. Our approach is based on conceptualization and collaboration to provide solutions. Each project has unique challenges that must be overcome. Whilst applying a disciplined planning and design process we are able to tailor our approach to ensure that we find the best possible outcome for the brief.

Through our experience in manufacturing and our detailed understanding of key areas such as look and feel, design for manufacture (DFM) , functionality and commercialisation we are able to tailor solutions across a wide range of applications.


BLog_CollaborateCollaborative Manufacturing

Fero supports a concept of collaborative manufacturing using our network of trusted suppliers and manufacturing partners. We have the belief that no one is better suited to do what they do than those who specialise in it. By bringing these entities together we can manage the project through a number of processes that ensure a quality and cost effective solution. Professional project management, in house engineering and manufacturing services mean that we can react quickly and effectively and reduce the time taken for most projects.

BLog_penConcept to Commercialisation

Through an understanding of every facet of the process including aesthetics ,form and fit , functionality , market channel s, and distribution Fero can provide a total service to manage projects and product development in the domestic, industrial and consumer product sectors.
A very special part of Fero service is our unwavering commitment to provide the highest level of service across all spheres of our business. Acordingly we have developed a specialist model to assist with commercialisation of ideas and designs. This enables us to quickly evaluate and cost projects and provides a structured planned approach to the end result, thus effectively maximising your return on investment and allowing you plan your expenditure over the whole phase of the project.